KSIĄŻKA
Key Concepts in Marketing - Jonathan Sutherland, Diane Canwell [KSIĄŻKA]
Artykuł niedostępny
| Kategoria | Naukowe i popularnonaukowe |
| Autor | Jonathan Sutherland, Diane Canwell |
| Ilość stron | 310 |
| Okładka | broszurowa |
| Opis | Key Concepts in Marketing is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced. Additional reading and Internet research opportunities are identified. More complex terminology is made clearer with numerous diagrams and illustrations. With over 600 key terms defined, the book represents a comprehensive must-have reference for anyone studying a business-related course or those simply wishing to understand what marketing is all about. It will be especially useful as a revision aid. |
| EAN | 9781403915276 |
| Dział | KSIĄŻKA |
| ISBN | 1-4039-1527-X |
| Autor | Jonathan Sutherland, Diane Canwell |
| Rok wydania | 2007 |
| Język | angielski |
| Ilość stron | 310 |
| Okładka | broszurowa |
| Liczba nośników | [1xKSIĄŻKA] |
| Wymiary | 14x21.5 cm |
Jonathan Sutherland
Naukowe i popularnonaukowe
Książki